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Royal Wedding .....

Daily Fashion Juice
Monday April 25, 2011

Royal Wedding fever has hit the industry


Dress obsession: Many in the fashion world are more interested in what Victoria Beckham will be wearing rather than the soon-to-be Princess Catherine
Dress obsession: Many in the fashion world are more interested in what Victoria Beckham will be wearing rather than the soon-to-be Princess Catherine


The fashion industry is so overrun with Sloaney girls that no matter which agency/magazine/PR you're in, there's always one sobbing in the corner about how they once met William at the Polo and it should have been them.

Just like everyone else, fashionistas are obsessed with the dress, though there does seem to be a heavy contingent who are more interested in what Victoria Beckham will be wearing rather than the soon-to-be Princess Catherine.

What to wear to as a guest to a wedding is a trial everyone faces, even if the bride and groom aren't wearing crowns.

For a fashionista it's easy if you're invited to a full blown fashion wedding.

No matter how alternative fashion weddings claim to be, they're actually fairly formulaic; everyone will be wearing designer dresses, or tasteful vintage numbers, the photographer usually shoots for Vogue, no-one eats the food, and you have to remember not to get snapped standing next to any supermodels.

The problem arises when a fashionista is invited to a non-fashion, otherwise known as a civilian wedding.

I love seeing my family members get married and starting their own fairy tale romance, but each time a pastel invite falls through the door a little bit of me twists in anxiety.

The fashion industry is very cliquey, very absorbing and very addictive, it's quite common for fashionistas to work, live and socialise only with other fashionistas.

You soon lose sight of the normal world where people wear high street clothes, eat and don't have designers on speed dial.

I've seen photos of my colleagues in beautiful floral Erdem dresses and vintage pillbox hats, looking quite extraordinary against a sea of Coast-wearing civilians.

One colleague didn't eat for weeks to save for a stunning £1,200 Mary Katrantzou dress for her civilian cousin's wedding, it had delicate chiffon panels hanging down over each hip and past the hem.

She was then mortified when her Aunt asked if she'd stand at the back for the photos as 'she'd 'obviously caught and ripped her dress and it looked a bit messy'. 

Weddings are one of those occasions where fashionistas collide with one of their least favourite past times: reality.

Tall willowy girls in what seem to be ridiculous outfits will be appearing at weddings up and down the country this year.

They'll look shocked when they're offered a mini yorkshire pudding and roast beef canape – carbs after 3pm?

Frightened when they realise the friendly jovial wedding photographer won't be retouching every image he takes to resemble an advertising campaign.  And horrified that there is no appropriate flooring for them to walk on – spiked Manolo heels do not mix with grass.

There is only one thing fashionistas can be thankful for, at least they haven't been invited to Wills and Kate's big day – I mean what would you wear to that?

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