Monday, June 27, 2011
Lewis Hamilton and Jenson Button Turn Fashion Photographers For Vodafone VIP
Written by Tego Sigel | ||||
| Lewis Hamilton and Jenson Button might not have set the track alight over the weekend at the European Grand Prix, but they’re sure to set the world of fashion photography ablaze with their styling and shooting double-act. |
Vodafone VIP has set Vodafone McLaren Mercedes F1™ drivers Lewis Hamilton and Jenson Button their toughest challenge to date. The teammates were tasked with styling, directing and photographing an eccentric high-end British Summer fashion shoot under the watchful eye of renowned stylist Valentine Fillol-Cordier.
Plunged head first into the world of fashion, the film follows Lewis and Jenson on set as, assisted by Valentine Fillol-Cordier, they style models Charlotte W and Eve Delf in iconic British-inspired outfits. Having put their styling prowess to the test, the drivers select props for the shoot with Lewis then taking the role of photographer and Jenson as photographer’s assistant.
Jenson was quick to get to grips with the outfit selection, as well as the intricacies of lighting, composition and camera setups, while Lewis also tackled his role confidently. “I’ve done several photo shoots”, Lewis commented, “so I kind of see how photographers behave and act. And obviously I’ve seen Austin Powers so that’s where I really took my inspiration from!” Both models seemed to have just as much fun as the drivers, with Charlotte W describing the day as “hilarious” and “completely different to any shoot I’ve ever been on”.
Previous Vodafone VIP online films have seen the drivers assemble their own F1™ car, and nab the best spots at their favourite festival by turning up in the depths of winter.
The film is just one element of Vodafone VIP, which gives customers access to the best of British festival, fashion and Formula 1™ events. Whether it’s the 2011 FORMULA 1 SANTANDER BRITISH GRAND PRIX, music festivals or exclusive front row seats at London Fashion Week shows, Vodafone will be supplying customers with the hottest tickets and money can’t buy experiences. All Vodafone customers can register for Vodafone VIP by going online.
On the experience Lewis offered “So I chose to be the photographer. Jenson was happy with me being the photographer. He wanted to be the assistant because he probably thought he could be lazier but it turned out that he had to do everything. My role was having to direct where all the bits and pieces had to be, position the girls and get them to put on the expressions that I liked and then I had to get the shot done in a very short period of time. I did a pretty good job.”
Jenson summed up his morning “The most interesting part of the shoot was probably trying to choose the clothes… I don’t really know a lot about women’s clothes except when my girlfriend comes out and says “which dress shall I wear?” I’m pretty good at picking then, but when there’s a choice of thirty different dresses, it’s very tricky.”
The film was launched today, ahead of the 2011 FORMULA 1 SANTANDER BRITISH GRAND PRIX on the 8 – 10 July.
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