The Next Lady Gaga?

Daily Fashion Juice
Friday, May 20, 2011

How to take a Vogue fashion shower

Could Anna Dello Russo, editor-at-large for Japanese Vogue, be the next Lady Gaga?
Lauren Cochrane
guardian.co.uk

Anna Dello Russo in her Zoolander-style Fashion Shower.
You wouldn't catch the legendarily aloof US Vogue editor-in-chief, Anna Wintour, or her chic new French equivalent, Emmanuelle Alt, doing it, but Anna Dello Russo is different. The editor-at-large for Japanese Vogue – known for sporting a Little Bo Peep-style frock on daytime TV, neon eveningwear at 8am and an egg-shaped hat for the Met Ball – has turned her increasingly influential instructions on what to wear into a 75-second fashion song. And the 49-year-old Italian has done it in full Zoolander style. The track, Fashion Shower, is a collaboration with Milan's Radio Deejay (on which Dello Russo regularly broadcasts her fashion tips). In it, she strikes yoga poses in a Mark Fast cocktail dress, Eurohouse booming in the background, and performs a curious kind of fashion rap. "Fashion should never be comfortable," purrs Dello Russo, while Mr DJ spins into another voguing move and she tries to look enigmatic in lotus position and evening dress. "When you get comfortable, you never get the look." To get that look, what do you need, Anna? "You need a fashion shower." A dance with her DJ friend follows – part locomotion, part robot, with lots of pointing to her face. Deadly serious about having fun with fashion – Helmut Newton once called her a "fashion maniac" – this is no joke. Instead, it is ADR – as she has been dubbed by the fashion press – at her wacky best. While "fashion shower" is sure to become a cult catchphrase, the video is also more fuel for Dello Russo's rise to the top – with more than 20,000 views on YouTube, it has been extensively covered on fashion blogs from Bryanboy to Fashionforlunch and Vice Style. A favourite with street style bloggers since she appeared on the Sartorialist in 2006, Dello Russo is becoming a bit of a celeb in her own right. The first ever fashion editor to boast her own fragrance, she has also recently had a Barbie made in her likeness (wearing Dolce & Gabbana, no less). Now with a pop video under her sample-size belt, Gaga-style megastardom can only be a matter of time.