Daily Fashion Juice
Tuesday November 1, 2011

Stylo throws fashion bash in Mumbai

MUMBAI: In a city that is known for being the financial centre of India, as well as home to Bollywood celebrities, Stylo, a London-based Asian fashion entertainment concept, threw a fashion party as a run-up to the Indian Formula 1 Grand Prix.

Stylo, which is headed by Stylo International president and CEO Datuk Nancy Yeoh, was created to engage international audiences of world-class sporting events.

It was launched in 2007 by Raja Permaisuri Agong Tuanku Nur Zahirah and shoe designer Datuk Jimmy Choo to celebrate the 10th Malaysian F1 Grand Prix.

The show was staged at the inaugural Singapore F1 race several months later, supported by its title sponsor Mercedes-Benz.

Glamorous party-goers: (From left) Winnie Loo, Tahil, Honegg, Choo, Yeoh, Devinder Bindran, Fadlil Hafetz and Lorenzo Peh at the Mercedes-Benz Stylo Fashion GP in Mumbai.

 

The Mercedes-Benz Stylo Fashion GP here last weekend was attended by Choo, Bollywood actors Zayed Khan and Dalip Tahil and Indian supermodels, among others.

With the theme “The Seven Deadly Sins: Recycling is the new Black”, the fashion collection featured 150kg of recycled waste.

The evening started with a video presentation of Stylo's past shows from Kuala Lumpur to London.
Dressed in “The Garbage Rose” by Malaysian designer Bill Keith, Yeoh won over the crowd when she announced that she chose to hold the event in Mumbai instead of New Delhi where the Indian F1 race was held because “the people of Mumbai are more glamorous and know how to party better!”

President and CEO of Mercedes-Benz India Peter Honegg said while Mercedes-Benz was a major player in F1 races, the automaker also had a big voice in fashion worldwide.

Eight finalists of the Ford Supermodels of the World Malaysia 2011, led by Supermodel of the Year Dayang Nur Atikah Karim and runners-up Gabby Boudville and Karen Lugun, were flown in by Stylo's global partner Air Asia X.

Atikah and the Malaysian Ford supermodels were each styled in garments fashioned after recycled tin cans, bottles, old newspapers, cardboard boxes, car tyres, kitchen rolls, garbage bags, mosquito nets, vintage clothes and lantern paper.