Daily Fashion Juice
Monday, October 17, 2011

Romantic runway caps Fashion Week finale

Fashion, music and dance joined forces for the finale of the Fashion Week of Rochester as the Rochester Philharmonic Orchestra shared the stage with runway models, and FuturPointe Dance ended the four-day event.

The Sound of Fashion Sunday afternoon at USAirports' hangar at the Greater Rochester International Airport featured the Runway at the Runway fashion show attended by more than 600 people.
Applause opened the show as the hangar's door opened and Arild Remmereit — the RPO's new music director dressed in a purple-striped suit from Red Barn in Pittsford — exited a plane, followed by a dozen models.


Sunday's show had a very different vibe than the previous two runway shows. The pace was slower and more relaxed, allowing the audience more time to take in the fashion and the music.
On the runway: Outfits from area boutiques and designers that were very much in line with national trends like faux fur, headpieces and tall boots.

Combining the music with the fashion appealed to many of the guests.
"It's so amazing how they interacted," said Shirley Joseph, owner of SJ's Village Boutique in Pittsford. "Rochester is not known for being out of the box, but this is very out of the box. Whoever thought it up is brilliant."


While the Memorial Art Gallery Saturday was a traditional venue for a high-end Rochester gala, this year's Fashion Week might end up being known for drawing Rochester's suburban crowd to unusual locations. Friday's show was in the parking lot adjacent to One Restaurant and Lounge, with the space remade like an industrial loft.


With Sunday's crowd, the four-day event drew more than 1,700 people, and co-organizer Meghan Mundy said she believes Fashion Week will meet its goal of donating $60,000 — twice what was given last year — to the Center for Youth. The fact that USAirports' Anthony Costello donated the use of the hangar and service personnel, and Remmereit and RPO concertmaster Juliana Athayde waived their fees helped the fundraising goal, she said.


The models, styled by Scott Miller Salon, had big, voluptuous long curls and makeup reminiscent of 1940s Hollywood glamour. Black and other luxurious colors were definitely the trend for the fashions.