Now, a Kardashian of Your Own

Daily Fashion Juice
Wednesday, September 7, 2011

And Now, a Kardashian of Your Own

WHEN you think of Sears (if you think of it at all), what comes to mind?

Maybe a riding mower or dishwasher? Well, now you can add to that a collection of dress-up clothes and accessories by the Kardashian sisters. It’s not so surprising. The hard-working, badly behaving stars of the E! reality show “Keeping Up With the Kardashians” are as omnipresent (and distracting) as leaf blowers in suburbia. And who better to shoot the ad campaign for what is called the Kardashian Kollection than Annie Leibovitz, the high-minded and famously financially strapped photographer?

“It was a dream to be photographed by her,” said Kourtney Kardashian, who arrived in black Sears sequin slacks with younger sisters Kim and Khloe for a preview party at Ms. Leibovitz’s studio in the meatpacking district on Tuesday night. The photographer was not around.

“Working with Annie was amazing,” said Khloe, in orange lipstick and a yellow and black skirt from the collection, which Sears considers its version of couture, although perhaps with a K. “And we hope our clothes make women feel good in their own skin.”

Kim, who once felt good enough in her own skin to make a sex video, yawned twice in a ferociously low-cut leopard-print dress while her sisters kept talking. “She yawns at everything,” Kourtney said. “She’s just a yawner.”

But not a slacker. It was, after all, just a few weeks after her 500-guest wedding in Montecito, Calif., to Kris Humphries (with Pauly D from “Jersey Shore” as D.J.) that netted millions of sponsor dollars and a People cover. Who wouldn’t be tired after that, along with a David Letterman taping right before this little press preview party? Mr. Letterman had asked her about her derrière, which she famously had X-rayed to prove it was all hers. Then he likened her big wedding ring to a doorknob and asked if it was for sale at Sears.

“Not yet,” Kim said, adding that she would be sure to dress in her own collection next time she shopped for a washer and dryer.

“He didn’t eat us alive,” Khloe said of Mr. Letterman. “Nobody can do that.”

But that doesn’t mean that everyone shares the fashion sensibility of the Kardashians. Among the junior fashion editors in attendance (joining Sears executives, family and friends), one dismissed an animal-print jumpsuit in a disco-like display.

Robert Verdi, the stylist whose canceled show lampooned the ambitions of people who pursue world domination by playing themselves on television, moaned that our national currency will soon be in Kims, Khloes and Kourtneys, rather than dollars and cents. He was displeased that they had left their party early. “They do whatever they want,” he said.