Sarah Jessica Parker at Halston

Daily Fashion Juice
Monday, July 18, 2011

Sarah Jessica Parker bowing out at Halston

By Evan Agostini, AP

Between acting/producing, being a mom and serving as a national fashion icon, Sarah Jessica Parker has most certainly had her hands full over the years.

Now, however, the Sex and the City star will be able to lighten that load a bit since her days as chief creative officer of the Halston design house are pretty much done.

Once a style powerhouse in the '70s and '80s, the label has struggled to regain its standing as a relevant brand and to become viable financially. Halston brought on SJP to revamp the label and to serve as the face of the brand, as well as a designer. Hollywood mogul Harvey Weinstein, whose wife Georgina Chapman runs fashion line Marchesa, also had a stake in Halston, which he is now distancing himself from, too.

Halston is facing mounting debt, but is focusing on its lower-priced line, Halston Heritage.