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Hong Kong fashion rocks

Daily Fashion Juice
Tuesday, July 5, 2011

Hong Kong fashion rocks

By fibre2fashion.com


More than 1,700 exhibitors are taking part in the HKTDC Hong Kong Fashion Week for Spring/Summer and the concurrent HKTDC Summer Sourcing Show for Gifts, Houseware & Toys, which opened on Monday and continue until tomorrow at the Hong Kong Convention and Exhibition Centre (HKCEC).
The two fairs, organised by the Hong Kong Trade Development Council (HKTDC), feature new product zones to attract buyers, including 146 buying missions representing thousands of companies from around the world.

Hong Kong Fashion Week is playing host to over 1,300 exhibitors from 24 countries and regions, including seven group pavilions representing the Chinese mainland, India, Indonesia, Japan, Macau, South Korea and Taiwan. The United Arab Emirates is taking part for the first time. New product zones Denim Arcade and Handbags Select join the fair's popular Brand Name Gallery.

"Hong Kong's garment and textile industry attracts buyers from around the world because of its high manufacturing standards and flexible trade and sales services," said Benjamin Chau, Deputy Executive Director of the HKTDC. "Hong Kong fashion designers are trendsetters who understand the market, making Hong Kong Fashion Week an ideal platform for international business."

Fashion Week special events include "Hong Kong New Design Force," which takes place this afternoon (room N101). Under the theme "Into the Light," the show features 12 fashion collections by designers who have been winners or finalists in the Hong Kong Young Fashion Designers' Contest over the past two years. As a show backdrop, local product designers will use recycled advertising banners to create unique lighting displays.

Throughout the fair, the Designers Love Fur Collection 2011 display, organised by the Hong Kong Fur Federation, takes place in the Hall 1C concourse. A series of fashion parades is also being staged by exhibitors from the mainland, Hong Kong, India, Indonesia and Taiwan at the Hall 1D Concourse.

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