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Duchess fashion frenzy

Daily Fashion Juice
Tuesday, May 24, 2011

Duchess triggers another fashion frenzy

Duchess triggers another fashion frenzyReuters © Enlarge photo
The Duchess of Cambridge has once again set off a fashion frenzy.

But unlike her wedding day, where designers were quick to replicate her gown, this time her appearance in a Reiss dress crashed the retailer's website as demand for the item soared.

Kate, who looked elegant, slim and tanned as she met President Barack Obama and his wife, Michelle, gave the label such a boost that it was unable to cope with the shopping surge and it was two-and-a-half hours before the site was back up and running.

A spokesman for the brand said "unprecedented traffic" had caused the technical glitch.

Kate, 29, has been photographed wearing Reiss on other occasions and has become something of an ambassador for the high-street label.

For her first official royal engagement as a newlywed, she donned a sophisticated knee-length camel-coloured shift dress which she teamed with an Anya Hindmarch clutch.

But it was the 175 "Shola bandage" dress which sparked an online shopping meltdown.

Later a post appeared on Twitter reading: "Due to unprecedented demand, Shola mania has crashed our website! We are endeavouring to bring the Reiss brand back to you ASAP! (sic)"

The Duchess wore the brand in her official engagement portrait by Mario Testino. She has also been photographed wearing a Reiss coat while out with William.

On the first day of the Obamas' state visit to the UK, the First Lady has so far made two outfit changes.

In the morning at Buckingham Palace, Michelle Obama donned a knee-length turquoise dress with embroidered flowers accompanied by a pink bolero.

The Queen picked a dress and coat ensemble by Peter Enrione.

When Mrs Obama left the palace to visit Westminster Abbey she wore a fuchsia 1950s-inspired dress with a blue overcoat and matching kitten heels.

She was wearing the outfit when she and her husband made a courtesy call to the Prime Minister David Cameron and his wife Samantha at Number 10.

Mrs Cameron, who has been heralded as a fashion icon in the past, was wearing a Peter Pilotto embroidered floral silk dress with a pair of Jimmy Choo shoes.

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